Mittwoch, 18.09.2019 16:20 Uhr

Publishers address perfect mix of skills in newsrooms

Verantwortlicher Autor: Jochen Raffelberg Frankfurt, 11.08.2019, 14:16 Uhr
Nachricht/Bericht: +++ Mixed News +++ Bericht 5078x gelesen

Frankfurt [ENA] One of Germany’s latest top-ranking thrillers, Berlin Prepper, puts in focus the position of comment moderator, a job in newsrooms that is policing harmful Internet content. The task belongs to a new generation of editorial activities on the agenda of the forthcoming Newsroom Summit 2019 asking: What's the perfect mix of skills in a modern newsroom? The world publishers’ meeting will take place in Oslo in November.

Topics will include new challenges for editors including the combination of analytics, financial and editorial knowledge while linking better with colleagues in marketing and sales. Attendees will also debate issues of engagement, relevance and personalization, and how much editors should be involved in brand marketing campaigns. In addition they will seek to find an answer to how to differentiate premium content from competitors, the World Association of News Publishers (WAN-IFRA) said in a press release. As news consumption habits change, what new formats, new tools, new platforms are publishers experimenting with will be discussed under the headline evolution of storytelling.

The summit November 05-06 will be followed by a behind-the-scenes study tour to leading Nordic newsrooms that offers participants practical ideas on content monetization and subscription strategies powered by the newsrooms. WAN-IFRA says Scandinavia is synonymous with digital-first mindsets and cutting-edge technology and publishers in this region are no exception as they deploy these tools to reduce churn on subs, experiment with robotic journalism, and serve users a personalized homepage experience. Amedia's Best Journalism Project Initiative is one example of how publishers decided to provide content of what the audience was actually reading vs. what they were producing.

Observers expect attendees to explore the new role moderating content and comments plays since viewed as one of the most vital responsibilities on the Internet most publishers provide content for. A key question is how to develop a realistic sense of scale and rules for consistent enforcement. Moderation defines, scans for and deletes hate speech, spam and conspiracy theories. German public broadcaster BR will address how to balance and recruit high performing interdisciplinary newsroom teams while other speakers include the digital editors of Süddeutsche and Stuttgarter Zeitung; Amedia’s vice president editorial development from Norway; the head of storytelling of Tortoise Media, UK, and the Norwegian public broadcaster NRK’s news chief.

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